Who we are

We’re three friends who started with overstuffed closets and a dream to make reselling actually fun. Somewhere between late night Depop scrolls, vintage market hauls, and too many screenshots of “should I sell this” texts, we realized something was missing. A tool that could do the boring stuff for us.

So we made Uru!

Uru is your AI resale assistant, and fully committed to helping people sell their fashion smarter and faster. We’re creatives, techies, and secondhand lovers building for a generation that wants to turn their closets into something more. Cash, freedom, expression, and a bit of fun.

We believe in clean design, circular fashion, and building tools that make selling feel effortless. Uru means “to sell” in Japanese, and that’s what we’re here to help you do with style.

We’re still small, building in public, and powered by caffeine and cat memes. But we’re just getting started.

Love,

Team Uru